For most parents, giving their unborn child a name is something they relish, in that they look through hundreds and hundreds of baby names for that name they think will match their child’s personality. Although a child’s personality is sure to reveal itself in its own time, on its own terms, whether parents like it or not, naming a child is an important milestone in the parenting process. Although a lot of people argue that a name is just a name, a name can make or break a person in more ways than anyone will ever care to admit.
In the virtual world, the same applies. A website, just like a doting parent’s precious little baby, needs a name that will separate it from the rest. Otherwise, at the rate domain names are purchased nowadays, a brand-new domain that doesn’t speak for the brand it represents and/or uniquely positions itself from the many websites vying for a user’s attention is likely to be left behind and waiting in the sidelines.
Continue reading →